WhatsApp Business API built for Indian ecommerce brands
Recover abandoned carts, confirm COD orders, send shipping updates, run festival broadcasts — all from one WhatsApp number. Shopify and WooCommerce ready. From ₹1,100/month with zero markup on Meta rates.
Why Indian D2C brands run on WhatsApp
If you sell direct-to-consumer in India, WhatsApp is where your buyers actually open messages. Email gets buried, SMS gets ignored, app notifications get dismissed. WhatsApp messages get read within minutes — and customers reply to them, which is what your sales team actually needs.
What ecommerce brands struggle with — and how WhatsApp fixes it
🛒 60-80% of carts get abandoned
Email reminders get 5-9% recovery. Customers buy on impulse and need a nudge in the channel they actually check.
📦 25-40% COD RTO rates
Cash-on-delivery orders that ship without confirmation become returns. Returns cost shipping both ways, repacking, and inventory friction.
📨 SMS bills bleeding margin
SMS in India runs ₹0.10-0.25 per message for transactional, more for promotional with limited delivery rates and zero reply path.
🎯 Marketing emails get ignored
Festival sale emails open at 15-20%. Your conversion stack needs a channel where 95%+ of recipients actually see the message.
5 WhatsApp automations every D2C brand should run
Abandoned cart recovery
Customer adds to cart, doesn't checkout. WhatsApp template fires after 30 mins with product image, optional discount, and direct checkout link. Three-message cadence (30 mins, 24h, 72h) typically recovers 18-25% of abandoned carts.
Industry avg ROI: 8-15xCOD order verification
Order placed via COD → instant WhatsApp confirmation with Yes/No buttons. Unconfirmed orders auto-cancel in 24 hours. Optional UPI link converts COD to prepaid before shipping. RTO drops 30-50%.
Cuts ~30-50% RTO lossOrder & shipping updates
Order placed, packed, shipped, OOD, delivered — each event triggers a utility-category message with tracking link. ~₹0.21 per conversation, 95%+ open rate. Replaces 4-5 SMS per order at quarter the cost.
~75% cheaper than SMSFestival & sale broadcasts
Diwali, Holi, end-of-season sale broadcasts to your opted-in customer list. Schedule, segment by tag (recent buyer, high LTV, location), personalize with name/order history. Typical CTR: 8-15% on broadcasts vs 1-3% on email.
5-10x email CTRReview requests & UGC collection
3 days post-delivery, send an automated review request with a direct link to your review platform (Yotpo, Loox, Judge.me). Reply rates on WhatsApp average 25-40% vs <5% for email — meaningful review velocity boost.
5-8x more reviewsAI-powered support replies
Customer messages "Where's my order?" or "What's your return policy?" — AI (ChatGPT-powered) replies instantly using your knowledge base. Handovers to a human agent for orders, refunds, or anything sensitive. Built-in on every TwaBot plan.
~60% support tickets auto-resolvedReal templates you can run from day one
These are the exact templates Indian D2C brands run on TwaBot. They're Meta-approved and ready to copy into your account.
Integrations that matter for Indian ecommerce
Shopify
WooCommerce
Razorpay
Zapier
Google Ads (CTWA)
Meta Ads (CTWA)
Google Sheets
Custom REST API
Click-to-WhatsApp (CTWA) ads: If you're running Meta or Google ads with WhatsApp as the CTA, every click that lands a conversation is tracked in TwaBot with the source campaign. Connect Meta Ads via CAPI and you get full attribution — which ad creative, which audience, which conversation became a sale. Most D2C brands see 2-3x lower CAC on CTWA vs landing page ads once attribution is set up.
How to set up TwaBot for your Shopify store in 15 minutes
- Create a TwaBot account at twabot.com/register and start your 3-day trial.
- Connect your WhatsApp Business number via Meta Business Manager. If you don't have a WABA yet, our team helps you set one up — typically same-day.
- Install the TwaBot webhook in Shopify: Settings → Notifications → Webhooks. Add the TwaBot endpoint for "Cart Abandoned", "Order Created", "Order Shipped", "Order Delivered".
- Submit your message templates for Meta approval. We have starter templates pre-built for abandoned cart, COD confirmation, shipping, and review request — copy and customize.
- Enable the automations in TwaBot. Pick delay timings (30m / 24h / 72h for cart, 5m for order confirmations, on-event for shipping).
- Test with your own number first. Place a test order, abandon a cart, see what fires.
- Go live. Most brands have abandoned cart recovery sending within 24-48 hours of starting trial.
If you're on WooCommerce, Magento, BigCommerce, or a custom storefront, the same flow applies — you just point your platform's webhook to TwaBot instead of Shopify's native integration. Our team handles the mapping for you on the Growth plan and up.
From ₹1,100/month — no markup on Meta charges
Most D2C brands start on Growth (₹2,100/month) which includes broadcasts, chatbot flows, and unlimited AI auto-reply.
Frequently asked questions
Can I use WhatsApp Business API for my Shopify store?
Yes. TwaBot integrates with Shopify via webhook so that order confirmations, shipping updates, and abandoned cart recovery messages send automatically from your store. Setup takes about 15 minutes: connect your Shopify webhook URL to TwaBot, map the events (cart abandoned, order placed, order shipped, order delivered), and enable the templates. Most Indian D2C brands see abandoned cart recovery start within 24 hours of going live.
How does WhatsApp abandoned cart recovery work?
When a shopper adds items to cart and leaves without checking out, your ecommerce platform fires a "cart abandoned" event. TwaBot picks that up, waits for the delay you set (typically 30 minutes for first message, then 24 hours, then 72 hours), and sends pre-approved WhatsApp templates with product details, an optional discount code, and a direct checkout link. Indian D2C brands typically see 18-25% of abandoned carts recover via WhatsApp — significantly higher than email (5-9%) or SMS (3-5%).
Can I send order confirmations and shipping updates via WhatsApp?
Yes, and these are some of the highest-ROI use cases. Utility templates (order confirmations, shipping updates, OOD alerts, delivery confirmation) cost roughly ₹0.21 per conversation on Meta's billing — dramatically cheaper than SMS in India. Open rates are 95%+ on WhatsApp vs 20% on email. TwaBot supports image, document, and tracking link templates so customers can see their product photo, invoice, and live tracking link in one message.
Does TwaBot support COD (Cash on Delivery) order verification?
Yes. COD verification via WhatsApp is one of the biggest single ROI wins for Indian D2C brands. When a COD order is placed, TwaBot sends a confirmation message with a Yes/No quick reply button. If the customer doesn't confirm in 24 hours, the order can auto-cancel — reducing return-to-origin (RTO) by 30-50% for most brands. The same flow can ask for a small UPI prepayment to convert COD to prepaid.
What's the cost of running WhatsApp for an ecommerce brand in India?
For a typical Indian D2C brand processing 1,000 orders/month and running broadcast campaigns to 5,000 customers monthly: TwaBot Growth plan ₹2,100 + Meta conversation charges (₹0.96 marketing, ₹0.21 utility) work out to approximately ₹6,000-8,000/month all-in. That covers order confirmations for all 1,000 orders, shipping updates, abandoned cart recovery, and 2 marketing broadcasts per month. The biggest cost saving is on SMS — WhatsApp utility messages cost roughly 25% of equivalent SMS in India.
Can I integrate WhatsApp with WooCommerce instead of Shopify?
Yes. TwaBot works with WooCommerce, Magento, BigCommerce, Wix, and any custom storefront via REST API and webhooks. For WooCommerce specifically, our team provides a WordPress plugin guide that maps the standard order/cart events to TwaBot triggers. Setup time is similar to Shopify — about 15-30 minutes for the standard event set.
Will WhatsApp marketing messages get my number banned?
Not if you follow Meta's rules. The number gets banned when you send unsolicited promotional messages to people who haven't opted in, or when too many recipients report your messages as spam. To stay safe: only message customers who've opted in (placed an order, signed up, or messaged you), use Meta-approved marketing templates, include an opt-out option, and don't spam the same audience more than 1-2 times a week. TwaBot's compliance checks block sends to opted-out contacts automatically.